Happy New Year! 2013 in review

Happy New Year, and here’s to a great 2014 for the animals!

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Happy New Year! Thank you so much for all your support this past year, we really appreciate it.

2013 was a whirlwind of activity for SAFE. From Cruelty Free Week, to a powerful vigil for chickens during Stop Factory Farming Month, to winning the Lush Prize and launching the new Animals & Us textbook, it was all go!

Here are a few of our highlights from 2013.

1) Kiwis get together to stop factory farming

High-profile New Zealanders joined SAFE and the public to make a stand to help factory-farmed animals in our new TV advert. Actor Robyn Malcolm, presenter Kevin Milne, hip-hop artist Ladi6, ex-politician and businessman Sir Robert Jones and popular TV personalities Jono and Ben (amongst others) spoke out against the number one animal welfare scandal in New Zealand. Watch now.

2) Winning the Lush Prize.

SAFE was awarded the Lush Prize, an international award for outstanding contributions to replacing animal testing. The prize was awarded in London in the ‘Public Awareness’ category, for “publicising the use of animal-testing in national drugs regulation and helping consumers to buy cruelty-free products”.

3) Public Outcry against party pill testing on animals.

SAFE, alongside other concerned animal welfare groups was instrumental in the lobbying against party pill testing on animals. The petition attracted over 70,000 signatures and launched the new leaveanimalsout.org.nz website. We continue to push this issue forward.

4) Vigil for chicken industry victims

As part of SAFE’s Stop Factory Farming Month a powerful vigil was held in Auckland to commemorate the millions of New Zealand chickens that suffer short and brutal lives when raised for meat. 90 animal activists each held a body of a dead chicken representing the 90 million birds killed every year in this country. Watch now.

5) Animals & Us Launch

The latest textbook from the acclaimed Animals & Us series for secondary schools was released.

‘Animals in Science: Ethical Arguments and Alternatives to Animal Experiments’ provides opportunities for students to consider the ethical arguments against the use of animals in experiments. Along with a very enthusiastic response from teachers around the country the textbook was also publicised on the home page of the Ministry of Education TKI website.

6) Go Veg Month

October 1st was World Vegetarian Day and the Go Veg campaign made a big deal of going veg. The month was filled with events, promotions, challenges and of course, great food.

Actors Cliff Curtis and Michelle Langstone were named as New Zealand’s hottest veges, leaders in a growing group of Kiwi actors, musicians, politicians, designers and sports people opting for a vegetarian or vegan lifestyle.

7) Cruelty Free Week

With the dedicated support of Kiwi stars Angela Bloomfield, Suzanne Paul and Ruby Higgins, we asked consumers to go cruelty free with our first ever cruelty free week. Highlighting the cruelty of animal cosmetics testing and bringing awareness to consumers about how many cosmetics are still routinely tested on animals, we also launched a new update of SAFE Shopper. Find out more and download your guide.

Animal Welfare Act – time for government to listen
SAFE has been calling for significant changes to the Animal Welfare Act during the submission period for the amendment bill and there has been huge public interest on a number of important issues such as factory farming, animal testing for party pills, live exports and cosmetics testing. Along with running the www.animalwelfare.org.nz website SAFE contacted experts from Ingrid Visser, renowned marine biologist and Orca expert to Captive Animals Protection Society in the UK to ask for their help too.

On World Animal Day even the animals lent a paw for better animal welfare!

9) No International rodeo

SAFE was delighted when it was announced that the International Rodeo event, the largest rodeo in the country, would not go ahead.

The International Rodeo was the largest rodeo in the country and included loud music, fireworks and pyrotechnics. Along with the usual torment, goading and brutal treatment animals endure at rodeos, they also had to contend with fear, stress and anxiety caused by loud noise and bright lights. The event attracted criticism from SAFE and the public on animal welfare grounds. Hamilton faced a protest from local residents and SAFE volunteers, as well of the release of footage which showed the stress and fear suffered by the animals at the International Rodeo.


10) Cosmetic testing urged to take a hop

This year SAFE has been pushing forward our campaign with Humane Society International for a ban on cosmetic testing on animals. Involving a giant billboard, newspaper ads in all the major publications and promotions in Lush stores we’ve certainly made an impact!

SAFE presented a 16,000 strong petition to parliament urging John Key to ‘hop to it’ and ban cosmetic testing on animals. With a recent SAFE poll also showing that 88% of Kiwis want a ban, we’re hoping the new animal welfare act will make this a reality.

On behalf of everyone at SAFE, thank you for your ongoing support.

Progress can be slow trying to make a difference but we know that together we can make 2014 an even better year for animals.

Mandy Carter

Campaign Manager


One Comment Add yours

  1. Helena says:

    Being involved and seeing the results makes me so proud to be part of the wonderful groups of people that rally against animal cruelty, abuse, abandonment, indifference. 2014 can and will bring more successes. Thank you SAFE for the amazing work – together we will make a difference 🙂

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